Everything Is Material
The mistakes we made.
The deal we lost.
The relationship that ended.
The business that failed.
The argument we had.
The injury that knocked us down.
Everything is material.
“You have to know how to use your accidents.”
Nothing is wasted.
The failure becomes the lesson.
The loss becomes the story.
The mistake shapes the next strategy.
They become:
Lessons we pass on.
Tactics we use next time.
Blog posts.
Podcast episodes.
Conversations that help someone else.
The worst day we ever had?
Material.
That embarrassing moment?
Material.
The time we got it completely wrong?
Material.
Most people try to hide mistakes.
Bury the failures.
Pretend it didn’t happen.
What a waste.
That’s the good stuff.
That’s what people need to hear.
Not the highlight reel.
The real version.
The messy one.
The one where we really f*cked up.
That’s the material that moves people.
Stop hiding it.
Use it.
Nothing is wasted.
If we know how to use it.
Everything is material.
Joe