Just Decide
We don’t need more time.
Most decisions don’t require perfect information.
They require sufficient info and the courage to move.
We ask for more time when what we really need is more backbone.
While we’re analyzing, competitors are shipping.
While we’re seeking consensus, opportunities are expiring.
Perfect decisions based on complete info arrive too late to matter.
We don’t need more data.
We need more guts.
The job offer.
The hard conversation.
The relationship we know isn’t working.
That trip we keep putting off.
We already know what to do.
We’re just scared to do it.
Here’s the truth:
Deciding to decide is the most important decision we can make.
So stop waiting for certainty.
It’s not coming.
Make the call.
Adjust as we go.
Just decide.
Joe

