A BIG lie we were told growing up:
Winners never quit.
Quitters never win.
Lies.
Winners quit all the time.
They just quit the right things.
Seth Godin writes about this idea in his killer little book “The Dip.”
And broke the concept down on Built Not Born Episode #79.
The truth:
We need to be ruthless about what we walk away from.
That project going nowhere.
The strategy that stopped working.
The dead-end that’s eating time.
Quit it.
Fast.
Not because we’re weak.
Not because we don’t want to grind.
Because we’re focused.
What hits hardest:
Quitting the wrong thing isn’t failure.
Staying on a sinking ship out of pride is.
The skill isn’t grinding through everything forever.
It’s knowing the difference between a dip and a dead end.
One leads to a breakthrough.
The other wastes our life.
BIG question…
What should we have quit a year ago?
Quit that.
Then go all in to what’s working.
Quit like a winner.
Joe
